I think I like this one, but not absolutely sure, and I’d love to know what you think.
We have a friendly competitor–a guy with nearly 100 employees, so he must be doing a few things right. He uses an email signature that’s practically a seminar on what he does.
He says that you send a strong message, with several ways to contact you. You detail benefits, you include a hook, typically by offering something free, and give a call to action.
Pretty basic marketing stuff.
Following his model, here is how we might do it:
Honest Website Marketing
Helping You Find, Nurture & Close More of Your Perfect Prospects!
No Contracts, Clear and Transparent Communications, & Guaranteed Results.
Download our book “Make The Phone Ring- The Secrets of Cost-Effective Online Marketing,” at www.HonestWebsiteMarketing.com (Book also available on Amazon.)
Transforming Businesses With Better Online Marketing Strategies.
No Contracts (unless you want one), & Guaranteed Results.
Download our book “Make The Phone Ring– The Secrets of Cost-Effective Online Marketing,” at www.HonestWebsiteMarketing.com (Book also available on Amazon.)
Seems a little clunky and I’m not sure we’ll use it, but it’s an interesting idea, and it works for at least one big-time website marketing guy.
It shouldn’t be too difficult to test it, especially for those of you who are actively doing some email marketing. Just segment your list and try something like the above with part of it, and see what happens.
And let us all know how it works.