November 13, 2012
Sitelinks Ever wonder why some ads on the search results pages are a lot bigger than the others, and contain a number of additional links? The additional links are called “Sitelinks.” They’ve been around for a while, and they look like this: The four links in the two bottom lines are links the advertiser sets [...]
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October 25, 2012
I wrote recently about how Google is updating AdWords at a breakneck pace, and that it’s tough, even for us “AdWords Specialists” to keep up with the changes. I mentioned Media Ads, Product Listing Ads, Enhanced Sitelinks, and Remarketing for Search as just four of the recent changes. Let’s look a little more deeply at [...]
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